Campaign Marketing, PR & Influencer Manager PlayStation Czech & Slovakia – PLAION Partners

As a Campaign Marketing, PR & Influencer Manager PlayStation your Principle Accountabilities consists of:

• Ensuring the development and execution of Marketing, PR and Influencer / Content Creator activities to support our Brand, Hardware, Exclusive Games, Third Party Software, Peripherals, D2C and Services. 
• Building and maintaining relationships with territory key local media partners, influencers and content creators to maximize coverage, reach, exposure and positive sentiment towards our brands and products in the territory. 
• Working with agency partners to develop and execute engaging activation ideas that support the Brand, Hardware, Exclusive Games, Third Party Software, Peripherals, and Store and Services.
• Working with various regional functions, including Marketing, Commercial, and Consumer support areas, to coordinate the execution of planned activations.
   

What you’ll be doing:

PR Communication plans and strategy development:

• Leverage key global communication beats/milestones and deliver the appropriate assets and information to key media partners and stakeholders in a timely manner.
• Execute strategies/tactics across communications, media relations, strategic partnerships, exclusive content management, etc.
• Work with the SIE Global Comms team to understand and adapt global strategies to local market needs and develop suitable local strategies / stories in line with communication and business objectives.
   

Local media relationship management:

• Develop media relations strategy, seeking high-level placements in print, TV broadcast and online media. 
• Review and highlight new opportunities with emerging media and influencers.
• Manage media inquiries and interview requests.
• Manage corporate communications and spokespeople.
• Media database update and maintenance.
   

Monitor, analyse and communicate PR results:

• Drive the appropriate data analysis for each product milestone.
• Create beat related coverage and consumer sentiment reports.
• Ad hoc reports for main events: International announcements and major events, local activities etc.
   

Overseeing market research and local marketing, PR & influencer strategies:

• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
   

Influencers and Content Creator management:

• Identify, build, and maintain relationships with key influencers and power users, and track the impact of that interaction (includes soliciting feedback on games post launch).
• Define in close collaboration with local and SIE Global Marketing Teams on key campaigns that require dedicated Influencer / Content Creator activation in the territory, develop and execute the campaigns accordingly. 
• Monitor and maximize opportunities to support the global Influencer program “PlayStation Playmakers” maximizing local outputs
• Review current Playmakers in the territory and consider opportunities to extend partnerships etc.
• Keep key and top-tier influencers informed about the latest news on upcoming feature/product launches, major content updates, and event beats.
• Grow and engage with content creator audience; regularly analyse & report on sentiment & make adjustments according to performance.
• Initiate positive and supportive conversations with content creators around content, contests, information and opportunities that will be of interest to our players.
• Manage content schedule and provide content suggestions to the selected influencers.
• Develop close relationships with guild leaders to understand their needs.
• Track influencer performance and impact, reporting on results and optimizing activity accordingly.
• Manage influencer-related budgets, forecasting, and financial processes in line with internal requirements.

Brand Partnerships:

• Identifying key partners in the Territory market, building relationships, and collaborating on developing and executing brand partnership programs.
• Local point of contact for SIE Global Partnerships team.
• Support local execution of Globally negotiated brand partnership programs 
• Key contact and executor of One Sony initiatives.
   

Campaign Marketing:

• Support the local execution of global marketing campaigns for brand, hardware, first- and third-party software, and services in line with fiscal priorities.
• Support campaigns across the full lifecycle, including briefing, localization, execution, and post-campaign evaluation against KPIs.
• Serves as native language reviewer, ensures linguistic accuracy, tone, and cultural fit of all localized content in the assigned native language
   

Experiential/Event Activations & Sponsorships:

• Build out activation plans that leverage culture and compliment local marketing initiatives to support AAA campaigns.
• Lead agency briefing, management and budget responsibility for all Media, Influencer and Consumer events and campaign-specific experiential activations. 
• Leverage PlayStation Global sponsorship properties such as the UEFA Champions League and NBA locally and maximise those opportunities collaboratively with the SIE Global Partnership team. 

Administration:

• Budget & time management – work with agencies to deliver content with time for local and Global review (as needed).
• Collaborating with internal stakeholders from across the SIE global business to ensure information is shared proactively and appropriate approvals are secured for all activities.
• Agency & Operations Management: Managing and overseeing agencies and other key parties. Assistance with approvals, financial management, planning and budget allocation.
• Deliver comprehensive evaluations after launches that provides an overview of performance, insights, results vs. critical metrics and findings.
• Ongoing feedback to SIE Global PR and Marketing teams helps shaping an understanding of territory view, the needs and optimal ways of working on Territory PR and Marketing in the respective areas.