Digital Paid Media Manager - Global (all genders)

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PLAION - Munich/Planegg (Germany)

PLAION is a dynamic and diversified business in the global entertainment sector with over three decades of history. We specialize in the publishing, development and distribution of games, merchandise, and films, masterfully crafting franchises that captivate audiences worldwide.
Our award-winning games like Dead Island, Kingdom Come: Deliverance, Metro and Road 96 attract millions of fans. Our vast games network with eight game development studios and fifteen regional publishing offices is complemented by PLAION PICTURES – our independent film publisher and distributor. We further extend our global influence with our merchandise production and expansive, worldwide distribution capabilities. Moreover, our strong foothold in the Virtual Reality (VR) domain highlights PLAION’s commitment to varied innovative gaming experiences.
 
We are seeking a highly skilled and dynamic Global Media Strategist to join our team. In this role, you will be responsible for developing and implementing comprehensive global media strategies that align with our business objectives. As a Digital Paid Media Manager -  Global (all genders), you will play a key role in creating, executing, and optimizing media campaigns across various channels. Your expertise will be crucial in coordinating with agencies, benchmarking competition, and ensuring the success of our media initiatives.
 

Your Tasks

Within the Digital Paid Media Team, the Digital Paid Media Manager – Global (all genders) will work closely with the relevant team members and the extended team members in Data Analytics roles to:     
  • You create a global paid media strategy:
    • Define media strategy, including goals, KPIs, measurement metrics, target audiences, and messaging
    • Set and manage the budget for media campaigns
  • You create an execution plan:
    • Develop a detailed campaign schedule and ad creatives
    • Allocate the budget across different media channels and choose optimization strategies
  •  You execute and optimize media campaigns:
    • Implement and optimize media campaigns to ensure maximum impact and efficiency
  • You coordinate agencies:
    • Research and onboard agencies that align with our goals
    • Provide clear media briefs and coordinate closely with agencies
    • Analyze agency performance and provide constructive feedback
  • You report the Performance of Media Campaigns: 
    • You generate comprehensive reports on the performance of media campaigns
    • You provide insights and recommendations for improvement
  • You analyze the performance of media campaigns:
    • Conduct in-depth analysis of media campaign performance, identifying key trends and areas for optimization
  • You brief Ads Assets:
    • Brief creative teams or digital marketing colleagues on required ad assets
    • Drive best practices in ad creation
  • You benchmark competition media campaigns:
    • Analyze and benchmark the from competitors' media campaigns
  • You benchmark media channels:
    • Engage with account managers to benchmark different media channels
  • You own media account:
    • Foster and maintain relationships with global media partners
    • Create and manage the global account structure

Your Profile

  • You have a proven experience in developing and executing successful global media strategies
  • You have strong analytical skills with the ability to interpret complex data sets
  • You have excellent communication and interpersonal skills
  • You are familiar with diverse media channels and advertising platforms
  • You own experience in coordinating with external agencies

What we offer

  • We provide a hybrid working model/remote possibilities, flexible working hours, and work from anywhere
  • We provide local company benefits such as company events, language courses, Mental Health First Aiders, fitness cooperatives, bicycle leasing, company subsidized pension contributions, etc.
  • We provide a wide range of training and development opportunities as part of our global PLAION Academy
  • At PLAION we believe in the power of affinity groups and support various communities (e.g. LGBTQAI+, Women at, Helping Hands, AI, Accessibility) to learn new skills, provide mutual support and encourage free, self-determined development  
  • We provide a casual work environment with open door policy
  • You will have the opportunity to share your passion for games and films with colleagues on a daily basis and at industry events
  • You will have free access to all our games and of course our films!
ARE YOU READY TO SHAPE THE FUTURE OF GAMES AND OUR COMPANY?
 
We look forward to receiving your application via our career page!
 
The application process consists of a potential screening call and two rounds of interviews - a designated professional challenge might be included in the process.
 
Come and join us now!
 
PLAION GmbH - Lochhamer Str. 9 - 82152 Planegg/Munich - www.plaion.com