Head of Franchise - Shooters RTS & LiveOps (m/f/d)

  • Work experience
  • Fulltime
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PLAION - Munich (Germany), Theale (UK), remote

PLAION (formerly known as Koch Media) is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver, Prime Matter, Ravenscourt, Vertigo and Milestone game labels.

Your Tasks

Head of Franchise is a senior leadership role within the Brand and Marketing Team, reporting to the Director, Brand and IP.
  • This is a senior, strategic role with a global remit
  • You and your team will develop the IP vision and deliver the brand / marketing campaigns for a portfolio or products and IP
  • You will be responsible for the long term brand health and commercial success your portfolio
  • Managing a cross-functional team of Brand and Marketing professionals, and working closely with all areas of the publishing business, you will drive your portfolio to success
  • Working with Business Development, Product Development and Development studios, set the coherent long term brand / commercial vision for your portfolio of titles
  • With Product Development, ensure the games within your portfolio achieve the scope and quality to meet that brand / commercial vision
  • Own the P&L for your portfolio
  • Lead your team of Brand and Marketing professionals to define and develop the appropriate brand goals and marketing strategies to maximise the potential of the franchise(s)
  • Drive PLAION’s internal partnership teams and external partners to develop appropriate brand extension, cross overs and transmedia opportunities
  • Build and maintain excellent working relationships and communication with all internal stakeholders – Studio, Product Development, and Marketing and Commercial teams at central and local level
  • With the Marketing and Commercial teams define forecast and commercial expectations for the brand
  • Be accountable for the Brand and Marketing budget for the your portfolio
  • Ensure the effectiveness of all go-to-market activities across

Your Profile

  • Proven experience in a strategic brand / marketing manager role at a central level, with local marketing experience a bonus
  • Substantial career experience within the games industry, ideally with exposure to multiple aspects of the business
  • In depth knowledge of the Western ‘AAA’ games market and marketing strategies and channels, including PR, social, community and retail
  • Experience leading creative projects with external agencies and partners
  • Strong project and budget management experience
  • Educated to Graduate level or a professional equivalent i.e. MBA
  • Fluent in English, with outstanding verbal and written communication skills
  • Experienced of MS Office (Excel/Word/PowerPoint)
Person Specification:
  • Exceptional communication skills - a confident presenter, able to communicate varied topics including product information, commercial data and rationale, a clear creative vision and complex marketing initiatives that can motivate stakeholders
  • Keen commercial instincts and acumen – able to create and challenge business models and assumptions in a changing market
  • Creative and critical thinker - able to translate product strengths and brand values into innovative and compelling campaign creative
  • A keen attention to detail and an ability to multi-task – self-motivated, with good time management skills
  • Leadership and line management – able to effectively manage a Brand Assistant, as well as inspiring other colleagues and stakeholders

What we offer

  • Employment in one of the most exciting industries in the world: the film and games industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Wide range of training and development opportunities as part of our PLAION Academy
  • Company benefits such as employee events, fitness cooperations, bicycle leasing, flexible working hours, remote opportunities, company pension plan etc.
  • Opportunity to share your passion for movies and games with colleagues
Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to jobs@plaion.com.

PLAION GmbH - Lochhamer Str. 9 - 82152 Planegg - www.plaion.com